MM Market Intelligence
For brands and manufacturers entering the Australian market.
Manufacturers, brands, factories, exporters, distributors and overseas suppliers.
How competitive is this product here, and what should we do about it?
What it decides
- Is there room in the Australian market for this product?
- What do verified competitors sell for, and what margins follow from our own price and cost assumptions?
- What is already on the shelf, at what price and specification?
- Where is this product genuinely differentiated, and where is it weak?
- Which assessed products should we shortlist for a launch trial?
- What assumptions and follow-up work must we resolve before launching?
What an assessment looks like
Illustrative example with hypothetical evidence. Actual reports show the evidence available, what could not be verified and when the observations were recorded.
- Market-entry decision
- Potential for a bounded trial
- Recommendation
- Agree commercial terms and trial criteria first
- Illustrative competitor price range
- A$109 – A$119 · observed prices, not a recommended RRP
- Evidence limitation
- Comparable products; no verified local sales for your product
- Primary advantage
- Battery life and mounting flexibility
- Primary weakness
- Low brand recognition
Recommended next actions
- Compare exact specifications and verify the differentiation that matters to buyers.
- Enter your landed cost, wholesale price and proposed retail price to compare commercial scenarios.
- Agree a trial quantity and budget with a suitable channel partner.
- Assign an owner and review date, with measurable sell-through, margin and return targets.
- Record what the trial taught you before increasing the commitment.
How it is organised
Each module answers a different part of the same question.
Product Market Assessment
Available now
Assess a proposed product against verified Australian market evidence. Read a qualified recommendation, its evidence limits and the next steps.
Product Portfolio Intelligence
Preview
Import up to 100 products at a time, preview the assessment cost and compare published opportunity, evidence and your commercial assumptions to build a shortlist.
Competitive Intelligence
Available now
Compare identified rivals, available specifications and verified price evidence side by side, with sources and freshness where recorded. Monitor changes in your product’s market.
Market Entry Intelligence
Preview
Save optional price, cost, quantity and channel assumptions. Calculate a commercial scenario and track launch tasks, owners, review dates and outcomes.
Retailer Matching
Planned
Planned: identify suitable retail partners using permitted and aggregated information. Automated retailer matching is not currently available.
100 credits, free, with nothing to cancel
Your account starts with 100 free trial credits, granted once and shared across all products, with 12 months to use them. No card and no automatic renewal — carrying on is your decision to make.
Enough to decide, spent your way
Every feature of the products you are trying, with a one-time allowance of 100 credits shared across your account. Adding another product does not add more trial credits. Nothing is held back for a higher tier; what changes higher up is how many credits arrive each month.
Nothing to cancel
We take no card and store no payment details, so there is nothing to renew and nothing to forget about. When the credits run out, nothing charges itself — your account stays open for 12 months and everything you have built stays readable.
Carry on when you are ready
Subscribe from your account in a couple of clicks, whenever suits you. We send an invoice with 14 days to pay by bank transfer — still no card, and nothing charges itself.
How competitive is this product here, and what should we do about it?
Start a free trial and find out, or tell us what you are trying to work out and we will show you what MM would do with it.
Or read about MM Retail Intelligence.